Capital Impressions
Why Stage?
        staging to increase your real estate profits
...because you never get a second chance to capitalize on a first impression!

 Don't Stop Investing In Your Home Now!

Like most homeowners, your home represents your most valuable asset.  Do not
underestimate the tremendous value it holds. Currently, you face new
circumstances and want, or need, to sell. Every penny counts due to the fact that
it will affect your standard of living in the next chapter of your life.  

You have invested hard-earned money and energy into creating a place to live,
relax, and grow.  
Don't stop investing now!  

With an educated plan, you can still see a significant return on the money you
invest in your home as you prepare it to sell.  If you are hoping someone else will
invest their hard-earned money into your property, you must consider if they will
view your house as a sound investment.  
Will buyers long for the new life waiting for them when they open your front door?

Here are the facts from the National Association of Realtors:
  • Staged homes sell twice as fast as non-staged homes.
  • Staged homes sell for an average of 7-10% more than their non-staged
    counterparts.

Here are the realities:
  • Everyone appreciates beauty and cleanliness.
  • Buyers are seeking a good value, meaning as much square footage and
    as many amenities they can get for their price point.
  • It has been determined that buyers make their decision regarding a
    property they see within the first 30 SECONDS!

Here are the reasons to stage:
  • Staging is the science of highlighting the best attributes of a house and
    downplaying the flaws.
  • Staging is an INVESTMENT.  Studies show that money invested in small,
    but appropriate improvements, including staging, holds a significant return
    for homeowners.  An investment in staging costs much less than a price
    reduction on a property that does not sell.  When buyers have less to
    criticize, your asking price holds steady and you reap the financial rewards.
  • A staged property not only appeals to the widest range of buyers, but
    agents love showing a move-in ready property.


Selling a home takes a toll on emotions and finances, especially in a tough
market.  With a little preparation and a pro-active marketing strategy, you can
sell quicker and for more money.  Staging is an effective, proven way to appeal
to the emotions of buyers.  


Offers are made, not only on a home that meets basic needs, but on a home that
pulls at the heartstrings.   Buyers make offers on a house they "love".
What is it that beckons the love of a home?  Perhaps the charming porch, the
cozy nook, the spectacular view; HOWEVER, it will never be the crowded
bookcase, the cluttered countertops or the neglected flooring.


Increase your appeal and you will increase your chance for offers.  By
neutralizing, organizing and staging, your property will strike a chord with buyers,
and repay your efforts and bank account at closing.





Make your first step
toward a quicker and
more lucrative sale
by making your
appointment
with
Capital Impressions
today!
Capital Impressions provides staging services for real estate properties in the greater Indianapolis, Indiana area.

All images are the property of Capital Impressions and may not be duplicated.